Mgr. Pavla Nečasová

attorney and partner of the firm
Mgr. Pavla Nečasová
Pavla Nečasová specialises in business consulting, GDPR, photography law (copyright, licences, protection of personality rights) and artificial intelligence law.
In the field of photography law she publishes in photography magazines, lectures and founded the blog fotopravo.cz
During her time at the Supreme Court she gained invaluable experience with appellate proceedings and legal argumentation, which she draws on in practice.

My latest articles

What to address legally before selling your business or bringing in an investor? And why does it affect the price you get?

Business Brand
7.5.2026 Pavla Nečasová

Selling a business or bringing in an investor is not just about the numbers in your accounts. Above all it is a legal process and reputational due diligence in which the true state of affairs comes to light. Risks that surface can significantly reduce a company's value. In these transactions, what is being paid for is the certainty and predictability that the legal and operational reality matches what is being presented. And in 2026, AI compliance has firmly become part of the picture too.

EU Inc. - a new European legal form of company

Business
18.3.2026 Pavla Nečasová

Today (18 March 2026) the European Commission presented a proposal known as EU Inc., which aims to create a unified framework of rules for doing business in the EU. The goal is to eliminate the current fragmentation of the business environment, which hampers the development of enterprise. The startup community has long been calling for such a step.

Investing in Bonds: How to Avoid Losing Money to a Legal Mistake

Business
27.1.2026 Pavla Nečasová

What to watch out for before you entrust your money to an issuer

Bonds are often presented as a relatively safe investment with a predictable yield. In recent years, however, the Czech market has filled up with issues that carry high risks — not only economic, but also legal. Unfortunately, many investors only fully grasp the legal consequences of their investment at the moment the issuer stops meeting its obligations. So what are the main legal issues associated with investing in bonds under Czech law?

What every employer should know about the so-called "flexi amendment", which takes effect on 1 June 2025?

Business Employment Law
1.5.2025 Pavla Nečasová

On 1 June 2025[1] an extensive amendment to the Labour Code takes effect, bringing a number of changes intended to make day-to-day HR administration easier for entrepreneurs - employers. This so-called "flexi amendment" reflects the need for greater flexibility in employment relationships and a more modern legal framework that corresponds to the current needs of the labour market.

Robbing a work is not inspiration! Or, what no longer pays off?

Copyright
2.1.2025 Pavla Nečasová

Inspiration is an inseparable part of the creative process. Artists, designers and creators of all kinds have, since time immemorial, drawn inspiration from the work of their predecessors and contemporaries. This process is natural and often leads to innovation and new artistic movements. However, the line between inspiration and robbing someone else's work is very thin. If it is crossed, it can have serious legal consequences. In this article we look at where this line lies, and why robbing someone else's work simply does not pay off.

Technoviking – an Internet Meme Against His Will

Protection of personality rights Copyright
11.9.2024 Pavla Nečasová

Type “Technoviking” into an internet search engine. The result? Even after more than 25 years, an endless stream of YouTube videos, a dedicated Wikipedia page, a wealth of themed digital art, and sales of printed T-shirts, mugs, underwear, collectible figurines, toys and gaming characters based on this internet phenomenon from the year 2000. A legend was born – one that will never be forgotten…